Ingomar&ingomar is an international research and consulting network, with offices in Los Angeles and Copenhagen. We partner with universities and corporations to develop and implement “design thinking” driven concept development. Our core competencies are objective quantification of product portfolios, design team performance and design concepts, using the Concept Attention Profile © design quantification method.

We apply the Concept Attention Profile to measure the potential market performance of product portfolios, design teams and product concepts. The Concept Attention Profile allows teams to map a concept’s design quality, enabling them to merge diverse concepts and select the best concept for further development. For more information please contact:

scientific-papers@ingomar.net

State-of-the-art in design - Studies by the Danish Design Center and ingomar&ingomar – consulting have established that design brief content strongly affects concept synthesis. This also affects an organizations financial performance along with their revenue, investors’ expectation and trend setting ability.

State-of-practice - A review of current design practices by ingomar&ingomar – consulting, shows that most companies fail to align their business strategy. Instead, they use a “fly by the seat of their pants” approach to their design brief decision-making process when selecting their final concept for development.

Opportunity - To improve results, the ingomar&ingomar – consulting Inspirational Design Brief suggests designers use the Concept Attention Profile. This analysis selects concepts and monitors design and improved performance by continuously building organizational design capabilities. This process increases revenue streams by 150% and stock value by 80%.