Consulting

ingomar&ingomar consulting offers evidence-based objective quantification of industrial design. In constructing the design brief, it is evaluated for its “Design Quality Ambition.” The proposed design involvement and the resulting potential contribution to the business are both measured.

In the subsequent conceptual phase of product development, the designers’ thoughts behind the concept, or “Objective Concept Attention” are captured and visualized. This facilitates a content-independent evaluation, with a comparison and selection of concepts for further refinement. Regular evaluations of the proposed design solution, throughout the process, prevent diversions in perception and assist in aligning the development effort.

Design Quality Ambition establishes the comprehensiveness of the proposal and the project’s level of ambition. Design Quality Ambition is measured using the Design Quality Criteria analysis. This analysis is based on nine established industry success criteria and directly relates to revenue and overseas export, as recognized by the Danish “Design Ladder” [Danish Design Center, Copenhagen].

Objective Concept Attention is a measurement of a concept’s focus on key success aspects in a designer’s concept argument. It is established by using the Concept Attention Profile, [Stanford University]. The Concept Attention Profile is a proprietary coding procedure applied to a designer’s argument, using an open-ended interview guide derived from the Industrial Design Excellent Award application. For consumer products, the resulting profile provides a lead indicator for investors’ expectations and the concepts future trendsetting ability on the Web.

For more information contact: soren.petersen@ingomar.net