We bridge business and design by translating business ideas into actionable design concepts for sustainable progress.
Driven by design research, design strategy and decision-support methods we assist organizations in developing and integrating design criteria into their business plans. These design criteria are then translated into inspirational design briefs for creating comprehensive and effective design concepts. For business ideas to inform design concepts, they have to be communicated effectively to the creative team or they will just remain ideas.
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- Business plans informed by design
- Design driven portfolio management
- Inspirational design briefing
- Crowdsourcing
All our work is founded on the latest scientific design research. Based on extensive data analysis from industry, we are now able to optimize the process from business idea to concept.
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Integrating design at a business and innovation level will
- Align portfolio strategy risk & return
- Reduce budget risk by 60%
- Improve team performance by 30%
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| Profit from Design - leveraging design in business.
Available March, 2012 online at: Lulu.com, Amazon.com and Barnes&Noble.
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