Ingomar&ingomar is an international research and consulting network, with offices in Los Angeles and Copenhagen. We partner with universities and corporations to develop and implement “design thinking” driven concept development. Our core competencies are objective quantification of product portfolios, design team performance and design concepts, using the Concept Attention Profile © design quantification method.
Why are cutting edge new products such a challenge to design? One challenge is that design parameters are often opaquely interrelated. This can make the outcome difficult to predict and requires an iterative design process. The consequence is that the final product strongly depends on the product specifications and the initially proposed design concepts.
How can the early design process be improved? By applying flexible and evolving design briefs - fostering broad exploration of the solution space. Using multi cultural teams – which generate a large number of alternative concepts. Implementing a design metric based decision-making process – reducing risk and improving the prediction of product performance.