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Literature
• Is Good Design Good Business?, Tore Kristensen, a.o.
• Trading of design for Brand Name, Tore Kristensen, a.o.
• Conceiving Product Ideas in an Initial and Uncertain Design Situation, Andreasen & Hansen
• Towards a Theory of Product Design Specifications, Andreasen & Hansen
• Specifications in Early Conceptual Design Works, Andreasen & Hansen
• A Mapping of Design Decision-Making, Andreasen & Hansen
• Balanced Scorecard, Robert S. Kaplan, David P. Norton
• Art and Science of Negotiation, Howard Raiffa
• Blue Ocean, W. Chan Kim & Renée Mauborgne
• Den Dynamiske Forretnigsplan, Mogens Thomsen
• Knowledge-based Entrepreneurship, John Heebøll
• Instant Entrepreneur, Robert Ashton
• Forretningplanen, McKensey&Company
• Writing an Effective Business Plan, Deloitte&Touche
• The Business Idea, Søren Hougaard
• Writing an Effective Business Plan, Deloitte&Touche
• Design og Ledelse, DDC
• Design Økonomi - Er god design en god forretning? Tore Kristensen
• Integreret Produktudvikling, Lars Hein & Mogens Myrup Andreasen
• The Wisdom of Crowds - James Surowiecki
• The End of Poverty, Jeffrey Sachs
• Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely
• Influence - The Psychology of Persuasion, Robert Cialdini
• The Holy Grail of Design Measurement, Deborah Mrazek a.o.
• The Black Swan, Nissim Nicholas Taleb
• Outliers, Malcom Gladwell
• Military Misfortunes: The Anatomy of Failure in War, Eliot A. Cohen, John Gooch
• The Innovators Dilemma, Clayton Christensen
• A Perfect Mess – Hidden Benefits of Disorder, Eric Abrahason & David H. Freedman
• The Prince, Niccolò Machiavelli
• Beyond Reason – Using Emotions as You Negotiate, Roger Fisher & Daniel Shapiro
• Flawless Consulting, Peter Block
• Intelligence - A very short story, Ian J, Deary
• Philosophy - A very short story, Edward Craig
• Chaos - A very short story, Leonard Smith
• Logic - A very short story, Graham Priest
• Viden om Hverdagens Hjerne, Charlotte Louise Koldbye & Kristoffer Frøkjær-Jensen
• Evolution - A very short Introduction, Brian & Deborah Charlesworth
• Human Evolution Intelligence - A very short Introduction, Bernard Wood
• Democracy - A very short Introduction, Bernard Crick
• Dreaming -  A very short Introduction, J. Allan Hobson
• Democratizing Innovation, Eric von Hippel
• What the Best MBAs Know: How to Apply the Greatest Ideas Taught in the Best Business Schools”, Peter Navarro
• The Social Foundations for Building a Company Around an Inventor, Cristina M Gibson & Renee G Rottne?
• Financial Contracting Theory Meets the Real World: An Empirical Analysis of Venture Capital Contracts by Kaplan and Strömberg
• Making Sense of Corporate Venture Capital, Henry W. Chesbrough
• How Venture Capital Works, Bob Zider
• Environmental improvement through  product development  - a guid, Tim McAloone, Niki Bey
• Should Investors Bet on the Jockey or the Horse?  Evidence from the Evolution of Firms from Early Business Plans to Public Companies, Steven N. Kaplan, Berk A. Sensoy, and Per Strömberg
•  Form or Substance: The Role of Business Plans in Venture Capital Decision Making, David Kirsch, Brent Goldfarb and Azi Gera
• What are Firms? Evolution from Early Business Plans to Public Companies Kaplan, Strömberg and Sensory
• The Promise and Peril of Real Options, Aswath Damodaran
• Unleashing The Power of the God Code, Gregg Branden?
• The Devine Matrix, Gregg Branden
• The Little Price, Antoine de Saint-Exupery
• Building Design Strategy, Thomas Lockwood and Thomas Walton
• Persuasive Technologies, B.J. Fogg
• The Art of the Start, Guy Kwasaki
• The Devine Matrix, Gregg Braden
• The Great Depression Ahead, Harry S. Dent, jr
• The Long Tail, Chris Anderson
• Storytelling in Organizations, John Seely Brown, Stephen Denning, Katalina Groh and Laurence Prusa
• Strategic Management, Garth Saloner, Andrea Shepard and Joel Podolny
• Warren Buffett’s Management Secrets, Mary Buffett and David Clark
• Lean Innovation, Claus Sehsted and Henrik Sonnenberg
• Viral Loop, Adam L Penenberg
• A Very Short introduction to Psychology, Gillian Butler & Freda McManus
• The Art of Seduction, Robert Greene
• Man’s Search for Meaning, Victor Frankel
• Super Freaconomics, Steven D Levitt & Stephen J Dubner
• Peace is the Way, Deepak Chopra
• Harvard Business Review on Marketing, Harvard Business School Press
• The McKinsey Mind, Ethan M. Rasiel and Paul N. Friga
• Strategy – Create and Implement the best Strategy for Your Business, Harvard Business Essential
• A Whole New Mind, Daniel H. Pink
• Emotional Design, Don Norman
• Making Meaning, Steve Diller, Nathan Shedroff & Darrel Rhea, New Riders, Berkeley CA, 2006
• Why Marriages Fail, John Gottman Fierside New York, NY, 1994
• Populux, Thomas Hine
• Trust and Trustworthiness
• Hot, Flat and Crowded, Thomas L. Friedman
• Here Comes Everybody, Clay Shirky
• How The Mighty Fall, Jim Collins
•  Art of War, Sun Tzu
• Isms – Understanding Religion, Theodore Gabriel & Ronald Geaves
• Good Boss, Bad Boss, Robert I Sutton
• Power, Jeff Pfeffer
• Dynamic Capabilities, David J Teece
• Isms – Understanding Architectural Styles, Jerrmy Melvin
• The Odyssey, Homer
• A Very Short Introduction to Free Speech, Nigel Warbuton
• The Hero With a Thousand Faces, Joseph Cambell
• Personal Credibility Factor, Sandy Allgeier
• A very Short Introduction to Myth, Robert A Sega
• The Happiness Advantage, Shawn Achore
• The 48 Laws of Power, Robert Greene
• The Art of Dramatic Writing, Lajos Egri
• Authenticity - James H Gilmore
• Business Consulting, Gilbert Topping and Fiona Czerniawska
• Predictable Magic, Deepa Prahalad & Ravi Sawhney


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