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February 2012: AAG Anual Meeting, presentation of "Working with Freedom: Learning about innovative risk mediation strategies from entrepreneurs in creative industries" |
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January 2012: Saving The World One Art Poster at a Time
January 2012: How Journalists Can Help Design for Peace
January 2012: Building Dynamic Capabilities Through The Use of Design
January 2012: Do Clothes Make the Man?
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December 2011: Stop and Smell the Roses
December 2011: A Vision is a Dream With a Deadline
December 2011: South Pasadena's Perfect Storm
December 2011: Best and Worst Design of the Decade
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December 2011: Gaining Early Cultural Insights Into Complex Design Challenges Though User Participation and Crowd Sourcing design research projects. |
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December 2011: How Marketing Sees Design And Design Sees Marketing design research project. |
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November 2011: Creative Fonts Capture Your Heart, Mind and Imagination
November 2011: Strategies for Alternative Fuel Vehicles
November 2011: Art That Inspires
November 2011: Creating Paradigm Shifting Insights Using Co-Creation and Crowdsourcing
November 2011: What Designers Say About Marketers
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November 2011: Industrial Design Society of America Los Angeles OC lecture on design thinking and how to reframe the design process. |
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October 2011: PDMA Academic Research Forum. Presenting on:
- Improving Collaborative Concept Evaluation using Concept Aspect Profile Method.
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October 2011: Stanford Center for Design Research: Inspirational Design Briefing. |
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October 2011: Stanford Center for Design Research: Crowd-sourcing Design Research using Social and Online News Media. |
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October 2011: How Marketing Research See Design
October 2011: Music Stylist - the Commercial Effec You Can Hear and feel
October 2011: Creativity in Animal Rescue
October 2011: When the CEO Pioneers Profitable Design
October 2011: Sustainability and Behavioral Change
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October 2011: Kookmin University: Lecture on "Design a Competitive Advantage." |
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September 2011: Designing New Financial Instruments
September 2011: Designers With a Stake in Design
September 2011: Design for Meaning
September 2011: Design Taste Cross Cultures
September 2011: Questioning Economic Growth and Happiness
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August 2011: International Conference for Engineering Design, Copenhagen. Presenting on:
- Design Driven Portfolio Management.
- Business Informed by Design.
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August 2011: The Economy of Designing Peace
August 2011: The Value of Creative Mentoring
August 2011: Government Leaders And Creativity
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August 2011: Article for DMI on Inspiring Design - Informed by Metrics |
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July 2011: Invited to write for The Huffington Post Business-The Creative Economy
July 2011: What is Good Design?
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July 2011: Launching the Stanford Design Quantification Lab initiative |
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July 2011: Lecture at Art Center College of Design, Pasadena, on Design Thinking. |
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July 7 2011: Article for DMI on Design Philosophy Drives Product performance |
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July 2011: Publish "Profit from Design - leveraging design in business
Most companies barely scratch the surface of what design can deliver to their bottom line, while corpo-rations that do understand how to leverage design create huge sustainable progress. The business of design is not just for providing a final touch of “expres-sion” but to define the quality of the user’s experience for optimum business profitability. There are few corporations in the world that successfully accomplish this today and profits suffer as a direct result.
The design-leader, Apple, invests about five percent of its revenue in design, and for them, this is a very good investment. Apple’s stock value outperforms its peers by one thousand per cent. In 2010, the firm’s value surpassed that of Microsoft and the value of their design effort represents eighty billion dollars of the company’s current two hundred and forty billion dollar valuation.
“Profit from Design,” teaches your team how to simplify their job while outperforming their peers by using repeatable metrics that match nine Design Quality Criteria linked to a product’s innovation characteristics.
Integrating design criteria into business plans and portfolio management up front, these cutting edge scientific methods then establish and translate strategic opportunities into inspirational design briefs and new superior concepts.
These methods were developed together with Stanford University and top tier corporations over a seven-year period. They have now been successfully implemented on multiple projects from consumer products to automotive products and have been published in seventeen scientific papers and articles for international conferences and journals.
The methods used in Profit from Design allow for the prediction of a concept’s trendsetting and financial performance in the marketplace and help leaders to quickly select the most promising and financially viable concepts for final development.
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June 2011: Hasso Plattner Design Thinking Research Program Workshop. |
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May 2011: Harvey Mudd Design Workshop presentation on:
- What Designers Can Learn from Artists & Architects About the Philosophy within Conceptualization accepted.
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April 2011: I ndustrial Design Society of America Los Angeles OC lecture on how to translate business plans into inspirational design briefs. |
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March 2011: Peace Innovation Journalist Challenge: Pilot project concluded. |
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February 2011: Review of our research on integrating design consideration in business and communicating key criteria through the business plans and design briefs, with industry and academic partners in the Bay Area. |
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December 2010: Reviewer at Otis College of Art And Design. |
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November 2010: Lecture at the Art Institute, North Hollywood on Human Factors and Design for Emotions&Meaning. |
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November 2010: Review of our “Design Driven Portfolio Management” method with seven universities and consultancies (UC Berkeley Haas, Stanford CDR, California College of the Arts, Curedale Design, Caldwell Design, Compass Strategy, Montermose Associates, BMW Group DesignworksUSA, Continuum and SKD). |
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October 2010: Lecture at Art Center College of Design, Pasadena, on the inspirational design briefing. |
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October 2010: Presenting paper on “Design Briefing for Emotions & Meaning” at the IIT Design & Emotion Conference in Chicargo. |
