| Additional Recommendations |
Søren, I want to thank you for sharing all your data driven design findings with us. The competitors are out there and a huge amount of money is now going into product development. You emphasize how critically important it is to create a clear and direct link between the overall company business plan and a specific project. You show all the opportunities from which we can leverage, especially if we put in some up front effort and engage our stakeholders by creating holistic and precise design briefs. Predictability is something that really matters – Profit from Design provides all of us with the natural next step into the world of project portfolio management!
Helle Olund Villumsen, MScME and Business Developer at NNE
I enjoyed reading it -- you bring out some interesting points. You make a compelling case for why industrial designers should be included early, add value and help with business profits by providing interesting cases to illustrate your point. You describe each method well. I like design driven portfolio management and design as a competitive advantage.
Consulting Professor ME design, Stanford University and Professor Engineering and IT, University of Technology Sydney.
|
|
We need creative communities strongly united to tackle the daunting challenges within animal rescue and I wish everyone had been taught to apply design principles from grade school on! For those of us who didn’t have an earlier introduction, Søren Petersen’s book, Profit from Design, offers outstanding recommendations on how to plan for and implement design based thinking. He shows how to effectively brief creative individuals, so they perform at their absolute best.
Marysia Wojcik, Dog communicator, former Chair South Pasadena Animal Commission
With his easy-to-read book “Profit from Design”, Dr. Petersen provides hands-on practical tools for integrating business and design. Leveraging evidence-based-management he establishes how to include indispensable design criteria in business plans, consider design execution in portfolio management and create productive inspirational design briefs. An essential read for anyone who wants to learn from design in business!
Tanja Aitamurto, journalist and visiting Researcher at Stanford Center for Design Research
Soren Petersen shares the insights of decades of high-level international design experience inside some of the world’s leading design organizations, manufacturers and educational institutions such as BMW, Stanford University and Art Center College of Design in this new work “Profit from Design”.
|
|
He explores questions such as : How do designers and manufacturers need to act to be most successful? How is Design Thinking different from analytical thinking? Soren takes readers inside high-tech corporate teams to show how you can leverage design to outperform your competitors.
The key question is whether Western companies will continue to design and manufacture products in North America and Europe or design and make them in Asia. The answer to this question is that we will continue to design and manufacture products in the West as long as we remain competitive.
“This book will take you on a journey though the process of how to create a sustainable portfolio of high quality designed products. You will understand how to formulate a design philosophy, translate it into a balanced portfolio and both efficiently and effectively communicate key design criteria to your design team.”
“Profit from Design” is essential reading for anyone with an interest in design or manufacturing. I would gladly recommend this book to you and to all my design friends.
Rob Curedale, Product design and research director, consultant and educator
|
